Email has been around for more than two decades, and it’s not going anywhere anytime soon. It’s still the quickest and most direct way to reach customers with critical information. The reason is simple: Consumers are very attached to their emails. Just ask yourself how many times you have checked your email in the past hour...See what we mean? We have crossed almost 15 million opt in subscribers from last 4 years and is still growing. We reach almost 5 million people in a day in order to deliver the best and the maximum as per the client's requirement.
Firstly, the global targets and milestones that are intended to be achieved with email marketing have to be defined.
Email marketing is not a sprint but a marathon and therefore the path and the goal must be defined clearly so that the provider does not drift off the track.
Once the overall objectives are determined, it should be clear which target groups to address as well.
So the email addresses of the members of these target groups must be collected or rented.
In addition, it would be good to obtain their permission to send them emails (i.e. opt-in and double opt-in data).
The data of the target groups, such as email addresses and any other information (e.g. first name, last name, gender, desired email format etc.) must be stored in a database that will personalize the emails accordingly.
If additional profile information from email recipients is asked, in order to be able to customize the content of the emails for instance, it’s stored in the database too.
In the next step the actual concept of the emailing broadcasts is determined, which means the tactical objectives and the deriving communication frequency for instance (a single action, a regular newsletter, or a multi-stage campaign).
For every email campaign appropriate content for the target group and concept has to be produced.
These consist of editorial and/or advertising texts and emails in HTML format, in addition of photos, graphics and any other visual elements that elaborates the products or services that we are prmoting through mailers.
After defining the concept and the content for the message, the email has finally to be set up. So has, for instance, the order of the texts to be classified and variable or optional text blocks have to be specified in addition to the decision which audiences will receive the corresponding text block.Finally, there are the headers and footers, as well as the information for the email headers (e.g. sender address, subject line).
A personal email for each recipient has to be compiled and sent, when sending an email. During the compilation the appropriate email format has to be taken into consideration for e.g. the format the recipient prefers (e.g. text, HTML, Flash, PDF), the appropriate salutation, and possibly variable or optional text blocks. Emails that bounce back as undeliverable have to be processed accordingly, depending on the reason of non-deliverability. Set-up a test account with the major providers to figure out if the emails have been delivered properly or which one are filter.
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