Mobile devices become an increasingly integral part of our lives, it’s vital that marketers understand how to effectively communicate on this unique and extremely personal channel. Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important but also very nuanced. We work with different partners in order to generate mobile traffic in terms of installs, Video ads etc. We have mobile traffic for almost all the regios accros the world including tier1, tier2 and tier3 countries.
Mobile advertising is a promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign.
Some mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages.
SMS messaging is currently the most common delivery channel for mobile marketing.
Search engine marketing is the second-most common channel, followed by display-based campaigns.
The expanding capabilities of mobile devices also enable new types of interactive marketing.
New mobile marketing channels include:
location-based service (LBS), which involves detecting the area the user is connecting from (geolocation) and sending marketing messages for businesses in that area.
Augmented reality mobile campaigns, which overlay the user's phone display with location-specific information about businesses and products.
2D barcodes, which are barcodes that scan vertically as well as horizontally to include much more information.
A mobile user can scan barcodes in the environment to access associated information.
GPS messaging, which involves location-specific messages that the user picks up when he comes into range.
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